Being on the road with digital media…
There has been a lot of news about the negative impact of social media in recent days. As with everything, digital media has its pros and cons. In this article, I want to tell you about the positive aspects.
It makes a great contribution to our development.
Many content we have seen or the pages we follow improve us and even provide education and awareness like a school. We have easy access to information, so it is very possible for us to improve ourselves. The videos we watch and the photos we see leave an impression on us, even by comparing ourselves with others and creating a desire to be like him, which allows us to step out of our comfort zone and improve ourselves. Sometimes we want to be weak, beautiful, hardworking, ambitious like her, so when we compare ourselves, we always consider those who are better than us. In this way, we embark on the journey of the person we take as a role model, although sometimes it makes us depressed, it forces us to develop and make us feel better.
It makes everyone equal, big and small.
As a brand consultant, I am quite happy with this situation. Because right now, no company manager can find an excuse for this. Although they cannot prevent their own success with statements such as "We want to grow and become a brand, but we cannot show ourselves, nobody knows the quality of our products and services", I must admit that if the person does not want to leave his comfort zone, I no longer try to convince him of something because this negative energy also destroys my motivation. Before branding a product or service, I look at its quality, value, and the dreams of its manager, and all of this needs to convince me. After this stage, all that remains is to take the right steps, work patiently, reach all our goals and be happy with our achievements. I have experienced this in many brands, no monetary value can be enough to describe its pleasure.
A digital mall and shop.
Have you ever looked at your corporate page with such an eye? Imagine that in the most beautiful part of the city, thousands of people enter and leave at the same time, and you have a store where you can display unlimited products and services in the size you want in a shopping mall that is done 24/7 independently of time and place. Now imagine your page feed as a showcase. All the products and services you want to show your consumer are located there. With photos, videos and information content, and even with AR Technology, which is a brand new technology, your consumer can experience the products and decide to buy them after being convinced. I think your corporate accounts are also an unbiased, persuasive good marketer.
Moreover, thanks to digital media;
All data becomes permanent as a digital archive.
It is an announcement system that reaches millions instantly, even if it does not shout that it is writing.
Money making area.
It is cheap enough to use and accessible to everyone.
It's an area where anyone can become famous even for a day.
It is a medium that affects and even manages our emotions and behaviors.
User movements can be measured and turned into a data output.
